Our Story & Heritage
100% Fresh Botanical Skincare Handcrafted in Lahore, Pakistan.
Founded by Inna Sheikh, 99BYINNA was born out of a commitment to eliminate harmful synthetic chemicals, artificial bleaching agents, and harsh detergents from everyday skincare routines.
Every single bar of soap, bottle of active serum, and jar of Zafrani Ubtan mask is formulated in small, fresh botanical batches using pure natural carrier oils, grade-A Kashmiri saffron, wild Moroccan blue indigo Nila, and organic rice-ferment Kojic acid.